Module 1 comprises of foundation of business and analytics along with familiarity with data analytic tools like R and SPSS. The participants will learn fundamentals of Finance and Marketing with basic Statistical Methods. While the program is designed for middle level managers, this module will go a long way in brushing-up the fundamentals of analytical techniques in the context of your business. Moreover, the module will include data preprocessing, data visualizations, and writing algorithms in the context of business.

• Understanding the marketing environment
• Sales vs marketing
• Holistic marketing concept
• Company orientation towards the market place

• Developing marketing strategies and plans
• Mission statement
• Define competition
• Market analysis and Porter’s Model

• Marketing information system
• Measuring marketing productivity
• Forecasting and demand measurement
• Marketing mix modelling

• Connecting with customers
• Analyzing consumer markets
• Analyzing business markets
• Identifying market segments and targets

• Building strong brands
• Developing a brand equity measurement system
• Shaping the market offerings

• Delivering value
• Communicating the customer value
• Value creation and delivery in e-commerce platforms

• Objective and scope of personal selling
• Understanding personal selling situations
• Personal selling process
• Prospecting and objection handling

• Functions and purpose of a sales organization
• Understanding the structure of the sales organization
• Assessing sales performance
• Preparing sales budget
• Need and establishment of sales territory

• Sales forecasting
• Different models in sales forecasting
• Understanding market potential

• Channel management
• Channel design
• Selection of appropriate channels
• Channel motivation

• Understanding distribution
• Components of physical distribution
• Transportation
• Warehousing

• Supply chain management
• Putting it all together: What is the right supply chain?
• Supply chain management: why only now?

The dates for the 2 day On Campus immersion session to be held at IIM Kozhikode will be communicated in due course. Attendance to the On Campus module is MANDATORY for all participants. The on-campus modules are subjected to the conditions that prevail at the point of time. These conditions pertain to the Pandemic or other unavoidable reasons. In case the current situation maintains the status quo, adequate alternate options with regards to the on-campus modules will be made available via online sessions.

For Indian Residents

Rs. 160000+ GST*

Payment Deadline: 17/11/2020

For International Students

USD: 3200

Payment Deadline: 17/11/2020

Instalment Schedule

Candidates interested in the course will be shortlisted based on the following – The academic counsellors at Talentedge will check with the interested candidates for initial scrutiny of eligibility against specified eligibility criteria. After receiving the required information from the candidates, qualifying candidates will register themselves at Talentedge website and pay Rs. 1500 + GST / USD 25 towards the application processing fee. This amount will NOT be refunded to candidates. Candidates will then be required to take an online Talentedge Admission Assessment (TAA). A sample of TAA’s questions can be accessed here. Upon clearing the TAA, candidates will thereafter proceed to pay the fee as per the schedule. Candidates will also be required to complete a detailed application form and furnish soft copies of necessary documents. If you have any questions about the kind of supporting documents that needs to be uploaded, please speak with our counsellors who will be able to guide you through the process. All the information and documentation provided by you at the time of enrolment will be duly verified by the Institute and if it is determined that the information and/or documentation provided by you is inadequate and/or does not substantiate the entry requirements and prerequisite criteria to the course, then your enrolment to the course will be cancelled with immediate effect and the instalment of the course fee paid by you to Talentedge at the time of registration, will be refunded to you. Note Should you require any assistance with financial loans, our counsellors will be happy to support you with the guidelines for the same. However, the decision to grant the loan will depend on the adequacy of documents submitted and will be at the sole discretion of the respective financing agency/bank. The loan itself will be based on a mutual agreement exclusively between the individual candidate and the financing agency/bank and Talentedge will have no role whatsoever in this financing arrangement between the two parties. In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the Application Fee/Instalments of the Fee through Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring “Arrina Education Services Private Limited” payable at Mumbai and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, Course Name and Contact number at the back of your Demand Draft/Pay Order.

All Demand Draft/Pay Orders along with a downloaded copy of your Application Form must be sent to.

Student Relations Manager,
TALENTEDGE,
5th Floor, Plot No. 21, Institutional Area, Sector 32,
Gurgaon 122001, Haryana, INDIA.

The Course fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows. A Late fee of INR 1000 + GST will be payable by the participant if the instalment is paid within 7 days after the due date. A late fee of INR 2500 + GST will be payable by the participant if the instalment is paid between 8 to 14 days from the due date. If the Fee Instalment is not received within 14 days from the due date, then the participant shall be considered a dropout and a Rejoining Fee of INR 5000 + GST will be charged to the participant if the participant wishes to continue with and complete the course and rejoining can be accommodated as per the course guidelines.

Cancellation by the Participant Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 21 days before the commencement date of course whichever is earlier. In the event of valid requests for refund of fees are received in the above specified timeframe, the application money shall be refunded after deducting a penalty of INR 5000 + GST (Administrative Charges). In all other cases, no refund shall be made. A participant may opt for rescheduling to a later batch of the same course / another course of prior to commencement of the course. However, such intimation must be made by the participant at least fifteen working days prior to the commencement of the course. The amount paid by the participant shall be considered as advance payment towards the next batch/alternative course. Further, the participant shall have to pay an administrative charge of INR 5000 + GST for facilitating such rescheduling. This is valid before the start of the course. However, if rescheduling is to be done after completion of certain modules, then participants will need to re-register by paying a re-registration fee of INR 25000 + GST. Cancellation by Talentedge & the Institute Talentedge & the Institute reserve the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that Talentedge or the Institute cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.